The Consumer Goods Industry

Consumer packaged goods (CPG) refers to a broad spectrum of manufacturers, distributors, sellers, and marketers of physical goods which are typically packaged in some way, shape or form. CPG starts at the developmental end of the supply chain and continues through production, marketing, and selling of products targeted for end user consumption. Typically, CPG is involved at the wholesale level, so CPG companies are manufacturing the products sold to and that sit on the shelves of retail stores.

  • Challenges
  • Services
  • Express Solutions

The Consumer Goods industry as a whole is in a constant state of change with it’s emerging markets and M&A activity in the competitive retailer landscape. Often CPG companies struggle to implement the processes and technology solutions required to adapt to such change successfully.  These companies need solutions to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, and the necessity to build a direct relationship with consumers.

AVATA understands the challenges and complexities facing CPG companies today. AVATA has built a team of professionals with deep industry background and knowledge that can help you design superior business processes leveraging powerful software tools to achieve success and growth in this complex arena.

With a clear understanding of business effectiveness and by leveraging that knowledge in future planning, companies can incorporate sophisticated analytics that will drive spending effectiveness, superior cross-functional performance, and supply chain and business planning both internally and with their retail partners.

AVATA is a leader in the implementation of the following Oracle Consumer Goods SCP solutions:

  • Sell-in and Sell thru Demand Planning
  • Trade Promotion Management and Optimization
  • Deductions and Settlements Management
  • Inventory Planning and Optimization
  • Replenishment / Distribution Requirements Planning
  • Sales & Operations / Integrated Business Planning
  • What-If / Strategic Scenario Planning & Optimization
  • Supply Chain Planning
  • Global Supply Chain Optimizations
  • Supply Chain Benchmarking
  • Advanced Dashboard Reporting


AVATA provides supply chain and advanced planning solutions to the Consumers Goods industry with a focus on the following sub-segments:

  • Food and Non-Alcoholic Beverages
  • Wine, Beer and Spirits
  • Consumer Electronics
  • Consumer Durables
  • Fashion and Accessories

AVATA Express for Consumer Goods

AVATA Express offers an accelerated solution set specifically for Consumer Goods Demand Forecasting/Demand Planning and S&OP/IBP which includes:


  • Prebuilt Demantra Demand Forecasting / Demand Planning solution based on industry best practice process flows, and metrics
  • Prebuilt  S&OP / IBP solution based on industry best practice process flows and metrics
  • Prebuilt implementation methodology
  • Prebuilt training content


With our AVATA Express, we can get you up and running on a solution quickly reducing the cost of investment and time to realize value.





some of our customers