Chicken of the Sea International implements Oracle Advanced Planning to target promotions, meet demand, and increase profits

May 2016 – When Chicken of the Sea replaced its outdated ERP system with a complete Oracle solution, the plan included a full implementation; from basic financials, planning, scheduling and inventory control to advanced demand management and predictive trade management in one big project. “That statement may be a bit misleading,” says Darren Parsons, Vice President of Trade Marketing. “Of course we had to install the basics first, and then add the advanced modules in a planned expansion through the life of the implementation process.”

And that’s just what they did, successfully implementing basic planning, operations and financial modules according to plan. When it came to adding the advanced planning piece, consisting of the Demantra Demand Planning, Predictive Trade Planning and Deduction Settlement Management, things did not go quite as planned. “Our implementation partner did a great job as far as the basic implementation,” Parsons says, “but when we started discussing the Demantra advanced applications, we ran into problems.”

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“AVATA had the experience and the knowledge that were needed to bring this software into
our organization and into our daily processes. Every single business process and business challenge we brought to the table, AVATA was able to resolve without any sacrifices and
without custom programming. In fact, the system is delivering better function and better results than we expected.”

~ Darren Parsons, Vice President of Trade Marketing – COSI